Fractional CRO

I step into Fractional CRO roles when a firm has a meaningful revenue growth goal and needs an experienced leader to lead the effort.

This engagement is the right fit when advisory alone is not enough and growth requires clear ownership, execution leadership, and accountability. In this role, I become part of the leadership team and take responsibility for moving growth forward.

This brings clear leadership and accountability to revenue growth, replacing fragmented effort with focused execution.

What this looks like

As a Fractional CRO, I focus on the same core issues addressed in my advisory work, but with direct responsibility for implementation and results. I step into the business to lead growth without requiring the firm to take on the burden of a full-time C-suite hire before the organization is ready.

This often includes:

  • Owning growth strategy and execution

  • Clarifying who the firm should and should not pursue as clients

  • Putting structure and discipline around pursuits and pipeline management

  • Supporting seller-doers with clear process, tools, and accountability

  • Aligning leaders and teams around revenue priorities and outcomes

  • Establishing clear ownership for growth decisions and results

  • Determining when the firm is ready for a dedicated Sales or BD function and, when appropriate, using a proven playbook to design the structure and build the team

This is hands-on growth leadership, not consulting from the sidelines.

Book an intro conversation to explore whether a Fractional CRO engagement is the right fit.

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